Influencer & Affiliate Marketing 'Strategy'
Affiliate marketing, which we have been focusing on in TR for the last 4 years, is actually much more than Trendyol's performance management. Since it is only the first brand to announce it loudly in TR; In line with the brands that want to follow them, the wrongly known truths have also entered our lives.
So Affiliate Marketing
What is it?
A combination of the affiliate model and some direct selling terms. In the simplest terms, let's say that these two sales lines appear in online dynamics with this marketing method, and let's say; The highest earning term of this model is pay-per-action (CPA). The user completes the action to be taken and you pay accordingly. While the customer makes a profit by selling his own product with a 'win-win' system; The affiliate earns money from the sale of a product that does not belong to him. Here, each unit cost cost per action; It appears as a CPA.
How To?
Although the distinction is not talked about much after getting used to the application; It includes two main strategies. The first of these; Farmer management, the second is; Hunter management.
Farmer Strategy
The method of earning from your articles published on your website. Imagine you have a blog on your website. You start to publish quality content and articles about the products you will sell. After a certain period of time; Thanks to Google, customers come directly to your site from searches and make the purchase. Click on the links with your referral codes on your website, get it and boom: your earning system is now live.
Hunter Strategy
Indeed, just like a hunter; The model where you find the customer and serve the brand's product to him :) The methods you use to reach the customer; Strategy name in affiliate marketing. You find the customer and enable him to take action with the reference code. This is exactly where influencer marketing comes in. Social media, messages, forum, Google Adwords etc. lots of space; You can use this strategy to get the target audience to take action. Currently, the most used method in this field is influencer marketing.
How Does Influencer Marketing Work in This Strategy?
With your influencer network that you have established for your brand & product, you start a earnings model in the CPA model. You determine the earnings model according to the target audience characteristics of each influencer, and you give them a share of a certain turnover & sales model. The reference codes you refer to; the target audience you want to reach appears and the sales conversion begins.
Here, the installation phase is one of the most important areas. Turnover share model, app download model, category-based sales model, customized campaigns, lead models, etc. By determining exactly what your brand expects from its customers for your product; The most important thing is to take this space into your life. Because in this model, there are different dynamics such as new customer acquisition, new customer direct sales acquisition, loyal customer formation, and customized data formation, and at this point we come to the fore as a strategy, because it goes beyond 'link sharing'.
How Do I Customize For My Own Brand?
As with all your marketing strategy, you need to integrate this model into all your quarters, without looking at it instantly & periodically. This model should not be a process that can bring instant profit transformation. At this point, the first thing you need to do is; Preparing the actions you will take in the field of farmer, hunter or both in your annual planning before the year starts. In the same way, the influencer lead system that you will start in the Hunter model. Customized data, budget allocation, earnings models. All of these must have been prepared with a detailed planning; every single sale you earn per action is clearly in front of you, without any inaccuracies. Remember, advertising is a combination of long-term high returns with a planned strategy.
Have a nice week everyone!
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