When we say 'Strategic Planning' is our most important field, in this context, the real meaning of this word, which is generally used by everyone in our industry and which is not understood by anyone, is never applied; I will talk about a very important technique for the sales teams of brands.
The name of this area, which we put into use in the planning of high-priced and difficult-to-buy products, and which we definitely include in digital and offline media plans; the principle of contrast.
A principle that brands should definitely consider in their sales strategies in this period when the economic conditions are very difficult for us and the new-old-new rule *( daily use by buying the cheap one and then don't buy the same again)* is highly triggered.
What is this Principle of Contrast?
We would like to explain with a short example.
For example, you are in the real estate industry and as a real estate agent, you want the house you offer to not create an expensive image in the minds of potential buyers.
Here's what you need to do. Choosing 2 houses in a worse position than the house you want to sell, making their prices equal. While depressing your potential customers by showing these 2 points first; when you come to the house you want to sell, the house in this location has gone to the purchase reserve by someone before them; You can say that it can be finalized during the day, and if it is not, it will be much more useful for them.
While this situation activates the feeling of excitement when the potential buyer falls into despair, the presence of different buyers will also accelerate the buying process by activating the sense of competition.
Another important factor here is that the different purchasing alternatives you have shown before are comparable; will trigger the purchase of the 3rd residence at the last selection point. It has been scientifically proven that the products of at least 2 competing brands are examined by the buyer in high purchase products.
This is exactly what we do in our brand-specific plans by combining multiple principles and techniques like this. Before you publish your ads as #advertisement, #perception, technical and #strategic to ensure correct budget conversion. This is exactly what unites all #brand branches.
If you want to examine the examples of our strategy plans that include the principles of influence such as persuasion, opposition, obedience, loyalty, reciprocity, simply send an e-mail or message. Or you can follow our weekly newsletters <3
P.S: Although the training in this field globally is in California for now, Moigo may be surprise in this field very soon, we have heard that :))
With all our love,
Mteam
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